The 5G Experience - reimagining the creative and entertainment industries

Spring 2022 | Contents

Foreword EE and Three onboard to bring 4G and 5G to London Underground The 5G Experience - reimagining the creative and entertainment industries Connecting the UK starts locally MBNL’s Health & Safety vision - Everyone goes home safe and well, every day MBNL Site Provider Survey 2021 Findings Summary

The 5G Experience – reimagining the creative and entertainment industries

With its powerful connectivity, 5G will enable us to do much more than simply downloading HD movies in seconds on our mobile phones. Imagine exploring our green planet ‘s secret kingdom of plants with a “holographic” Sir David Attenborough by your side explaining what you are seeing at every turn of the journey? The Green Planet AR Experience, inspired by the BBC series The Green Planet, allowed visitors to explore our green planet like never before through the magic of augmented reality powered by 5G networks. This is just one of the many ground-breaking uses of 5G for delivering creative content and experience.

In fact, 5G is set to transform the creative and entertainment world as we know it. 5G-enabled technology will revolutionise how content is produced, distributed, and consumed, unlocking existing technology for wider audiences and enabling new applications that don’t even exist yet. Immersive experiences, like that deployed in the Green Planet AR Experience, will become commonplace. Augmented Reality (AR), Virtual Reality (VR) and use of artificial intelligence will bring content and audiences closer than ever before, enabling viewers to share and interact on a personal level.

The potential of 5G is already being explored in many areas to drive revolutionary experiences and open up new opportunities:

Boundary-transcending immersive entertainment

The high bandwidth and ultra-low latency of 5G can support cutting-edge technologies to deliver highly immersive virtual platforms where audiences and artists will connect seamlessly, regardless of their physical locations. The Green Planet AR Experience is a very good example of how 5G can amplify a live encounter/event by enabling real-time interactions between the audiences and a “remote” host.

Seamless innovative broadcasting

5G’s superfast speeds and unparalleled capacity means that broadcasters can send footage back to base for production much more quickly, opening up more coverage opportunities to viewers, especially in relation to live news and sporting events broadcasts. 5G can also enable cutting-edge technology to allow the broadcast of ultra-high-quality, direct to consumer content at the touch of a button, and new innovation channels to further enhance viewer experience.

A whole new league of sports viewing

5G-enabled technology puts sports viewing on another level by enriching the in-stadia experience and opening the potential for more enhanced remote live access. 5G is capable of creating a front row viewing experience at home by enabling viewers from different locations to “watch” games together, enjoying instant close-up replays and interactions with players. For fans in stadium, augmented reality visuals, alongside real-world viewing, will give them an immersive experience like never before.

Next-level mobile gaming

5G is powering faster and better mobile gaming experiences. Thanks to its greater reliability, millisecond-response times will deliver super smooth in-game action with no delay between a player’s input and the game’s response, and regardless of the number of players. E-sports audiences can enjoy high-definition live streamed games with interactive dynamics. 5G-enabled technology such as Virtual Reality (VR) and Augmented Reality (AR) are also transforming how games are streamed.

Whilst 5G can help to revolutionise many industries, in the creative and entertainment space, the only limit to the possibilities it will create is our imagination.